Douban in China, “the one and only interest-based social network globally”, has now become a trendsetter for Chinese and a good place for brands to conduct 360° campaigns from online to offline.
A great piece for us to think about how to make wise use of digital channels rather than stuck in the assumption that social media is the king.
March 15th in China is a big day for brands, signaling International Consumer Rights Day. Each year, consumers are given …
Most watched TV show in world has no ad breaks and bans product placement. So how can brands get involved?